‘The language of fashion uses explicit and encoded signals to reveal the social status, financial situation or the cultural roots of the person wearing a particular piece of clothing’’.
– Lena Kvadrat
With an academic background in art and fashion history as well as in fashion design, Lena Kvadrat often draws upon past ideas when seeking inspiration for her work. The Russian designer started out by selling her collections in Moscow , 1993, and since 1999 Art Point has presented two collections per year under her direction , relocating to Vienna she opened an Artpoint concept store in 2000. This store doubles as a platform for designers and artists to exhibit and sell their works.
Lena Kvadrat likes to create clothes that are versatile in how they can be worn–items that can be turned around, shifted at the waist line, or even given an entire textural overhaul.
Every collection Art point makes, is dedicated to a particular topic, and is related to the sociology and history of fashion, today, Lena Kvadrat has brought us Escapism.
-to better understand Lena Kvadrat, this interview was given in 2014 to lemontrend.com
When did you design your first piece of clothes?
I design my first piece in 1998
When did you decide to become a designer?
This decision was based on my interest in industrial series of clothing to create. Clothing that appeals to a certain group of people, between which there is an invisible cohesion due to similar esthetic ideas. A shop works like a message, where you can present this worldview in the form of particular garments.
Why did you become a designer?
The desire just to look at it from this point of view the world and comprehend it
Where did you open your first store?
The first store was opened in the center of Moscow in 1998. Followed in 2001 by our Concept Store in Vienna. Since July 2014, there is another art point store in downtown Vienna.
What inspires you?
The person inspires me as a such, the space of fashion history, the desire inspired in time to respond to the demands of the times and to make these requirements also to see the reactions of the customers and then break to new twists to the story.
Who you are as a designer?
I am the water that moves, flows and evaporates, turns into ice and then again passes to the liquid state
Who are your favorite designers?
Those who capture and create an image of the time from the spirit of the time